摘要

应小萍 陈午晴 王俊秀

北京继2008年成功举办北京夏季奥运会后，又一次成功举办了2022年北京冬奥会，成为现代奥林匹克运动历史上第一个举办夏季和冬季奥运会的“双奥城市”。奥运会的影响力已经不仅仅体现在体育领域，而且逐步推广到包括社会心理在内的广泛领域。本报告对比分析了“双奥”对北京民众社会心态的影响及其变化状况，数据基于在2022年北京冬奥会前和2008年北京奥运会前实施的两次北京民众奥运调查，报告了北京民众获取奥运会信息的渠道、对奥运会的关注焦点、对奥运会影响效果的预期、对体育和奥运的看法、参与奥运会的动机、参与奥运会的行为等6个方面的相关发现。

Abstract

Beijing became the first city as Dual Olympic City in the world to have hosted both the summer and winter editions of the Olympic Games in 2008 and 2022. The consequences of Olympic Games is not only in sports，but also in other wide domains including social psychological impacts. The report revealed the impact of Dual Olympics on Beijing residents from social psychological perspective. Two Olympics surveys among residents of Beijing were conducted before Olympic Winter Games Beijing 2022 and before Olympic Games Beijing 2008. We mainly analyzed the six aspects concerning collecting information，main focuses and expected affect about Beijing Olympic Games，the attitudes of sports and Olympics，the motivation of Olympics participation，the behavior of Olympics participation.